Going Dark – How to support your local theater in a pandemic

Running a theatre company anywhere is never easy but running one in the North Bay has been even more challenging than usual for the past few years. Many companies rely on the ticket sales from one show to finance the next one so the loss of even a single performance can have significant consequences on a company’s continued survival.

In 2017, the Nuns, Tubbs, and Pocket Fires led to the early closure or cancellation of most local theatrical productions. Some shows opened and closed the same weekend. One lingering impact of those events has been a reduction in season subscription sales and renewals.

In 2019, the Kincade Fire and PG&E Public Safety Power Shutoffs brough the lights down again on almost every North Bay show running at the time. Two shows did not reopen.

This year local companies have been struggling with the effect of California Assembly Bill 5 (AB-5) on their organizations. Confusion and concern over the “Gig-Economy Bill”, whose original targets were entities like Uber and Lyft, has already resulted in several Bay Area theatre companies cancelling shows or shutting down completely.

Pedro Rodelas from the cancelled “Sweeney Todd”

And now, as we enter into the uncharted territory that is COVID-19, the curtain has fallen one more time on local live theatre, albeit for completely understandable reasons. You’ll forgive the theatre community for feeling a bit Book of Job-ish.

Once again runs have been shortened, openings postponed and a few productions outright canceled. Theatre artists, who live for the audience, are struggling to come to grips with the reality that the very nature of the experience they offer – the gathering of community and the sharing of art – could be detrimental to the well-being of their community and is being discouraged or prohibited.

The arts are a vital part of this community and your North Bay friends and neighbors in the arts could really use your support right now. If you have a ticket to a show that’s been canceled, consider not asking for a refund and just donate the cost of the ticket back to the theatre. If, after the restrictions on public gatherings have been lifted, you have a ticket to a show that reopens, please attend. If you’re able to make an additional financial contribution to your local theatre company, please make it.

While it’s understandable that under the current circumstances attending theatre may be the furthest thing from your mind, once things return to some semblance of normalcy it would be great if you grabbed someone and said, “Hey, let’s go see a show.” There are hundreds of people who will thank you. 

Photos by Alessandra Mello/mellophoto and Eric Chazankin

This article originally appeared in an edited version in the North Bay Bohemian and Pacific Sun.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.